Taco Bell is rolling out Dorito-esque tortilla chips in grocery stores
Taco Bell will begin selling three varieties of tortilla chips in grocery and convenience stores this May.
The chips are flavored like the fast-food chain’s signature line of hot sauce packets. The Mild version includes “hints of three chili peppers and cumin,” while Fire is seasoned with jalapeño, chili peppers and paprika.
For those who don’t like spice, a Classic version will also be available.
"This launch of our first line of sauce packet-inspired chips gives our fans a new way to access a taste of Taco Bell," said Marisa Thalberg, chief brand officer of Taco Bell, in a statement. ”Our sauce packets are one of the brand's most unique aspects and were the natural choice for both the flavors and packaging of our tortilla chips.”
In partnership with Kraft, Taco Bell sells a line of grocery products that includes taco dinner kits, salsas and refried beans. The brand's chips are not part of its Kraft partnership.
Content created with:
Find out more