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Creative Fashion Amazon

Yami Gautam and Saqib Saleem freshen it up in Amazon Fashion campaign

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By Taruka Srivastav, Reporter

March 21, 2018 | 2 min read

Amazon Fashion has unveiled its new season campaign #FreshItUp with an Instagram Live video featuring actors Yami Gautam and Saqib Saleem.

Yami Gautam and Saqib Saleem freshen it up in Amazon Fashion campaign

Yami Gautam and Saqib Saleem freshen it up in Amazon Fashion campaign

The 30-second TVC conceptualised by Ogilvy & Mather features the actors embarking on new experiences on their romantic vacation. The six-week long ad campaign is supported with two consecutive weekend sale named TGIF - Thank God Its Fresh.

Ravi Arun Desai, director, mass and brand marketing said, “The #FreshItUp with Amazon Fashion has a youthful narrative that captures the insights of today’s generation perfectly well. It’s drawn from their never-ending quest to experience something both fun and meaningful, uncompromising on their individualistic style.

"The campaign establishes Amazon Fashion as their ultimate fashion choice for a wide selection of brands and styles so they can always be fashion-ready while they seek, explore and experience fresh things in life”.

Amazon: advert-body-3 by Ogilvy Group

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