Amazon Fashion has unveiled its new season campaign #FreshItUp with an Instagram Live video featuring actors Yami Gautam and Saqib Saleem.
The 30-second TVC conceptualised by Ogilvy & Mather features the actors embarking on new experiences on their romantic vacation. The six-week long ad campaign is supported with two consecutive weekend sale named TGIF - Thank God Its Fresh.
Ravi Arun Desai, director, mass and brand marketing said, “The #FreshItUp with Amazon Fashion has a youthful narrative that captures the insights of today’s generation perfectly well. It’s drawn from their never-ending quest to experience something both fun and meaningful, uncompromising on their individualistic style.
"The campaign establishes Amazon Fashion as their ultimate fashion choice for a wide selection of brands and styles so they can always be fashion-ready while they seek, explore and experience fresh things in life”.