Social Media

Spotlight shines on Mark Zuckerberg in Cambridge Analytica scandal

By John Glenday | Reporter

March 21, 2018 | 3 min read

Calls are mounting for Facebook CEO Mark Zuckerberg to personally take charge of one of the biggest crises to befall the social network as regulatory bodies on both sides of the Atlantic clamour for answers in a data scandal which threatens to engulf it.

Zuckerberg has thus far remained tight-lipped amidst reports that the user data of up to 50m individuals had been misused by Cambridge Analytica, which utilized this unauthorized information to help promote Donald Trump in the US election.


Spotlight shines on Mark Zuckerberg in Cambridge Analytica scandal

This data was harvested by University of Cambridge professor Aleksandr Kogan who created a personality app that harvested such data which he could then sell on to third parties.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Facebook has already suspended Cambridge Analytica and expressed ‘outrage’ that it was deceived in this way but many questions around the affair remain unanswered

Damian Collins, the chair of the Commons culture committee commented: "Facebook was not deceived by Cambridge Analytica.

"They knew what they had done two years ago and only acted against them when it was reported in the press. Mark Zuckerberg needs to speak about this, but he won't even answer questions from his own employees."

Cambridge Analytica is now firefighting on two fronts after its head of sales Tom Jackson conceded an 'ideological shift' was underway as P&G slashed its marketing budget by 75%.

Social Media

More from Social Media

View all


Industry insights

View all
Add your own content +