Adtech platform Adform announced the promotions of three members of its senior leadership, most notably the expansion of chief operating officer Oliver Whitten’s purview, in a shuffle that sees industry veteran Jay Stevens exit the company.
Whitten, who joined the Copenhagen-based company from Rubicon Project with chief revenue officer Stevens almost two years ago, will see his role expand from operations and European revenue to now include global revenue. This transition takes place as Stevens exits the company due to family commitments.
Adform also announced the promotions of several other key members of its leadership staff. Holger Mews, who has oversight of the continental Europe and MENA regions, has been upped to chief revenue officer. Rick Jones, who has served as senior vice president of the Nordics and the UK, will have his responsibilities expanded to include the Benelux region. Louise Kloster, who arrived at Adform after 10 years spent at Microsoft, has been promoted to the platform’s vice president of marketing.
Whitten said of the shake-up: “Having led Adform’s global services, operations, and European sales over the past two years, I’m thrilled to lead Adform on the next stage of its journey with the support of this strong leadership team. With our business on a steep growth trajectory, we have exciting plans for global expansion to help support the increasing levels of client demand around the world."
Stevens added: “When I joined the business it had already developed a strong foothold across much of Europe. Oli and I built on this to scale Adform’s offering globally into the strong and sustainable business it is today. While I’ve enjoyed my role at Adform, I have made a decision this is the right time to move on.”
Adform looked to continue off of a 2017 that saw it expand its team by raiding Stevens' and Whitten's old job, Rubicon Project and add to its footprint in Southern Europe. Over the last three years, the company has grown into six new markets, most recently taking a stake in the APAC market with a new office in India.