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The Drum

UK Top Shazamed Ads: Apple Homepod slides into eighth place

Apple Homepod manoeuvres itself into eight place

The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.

Ovo Energy has worked its way in at number seven this week with a short clip featuring the voices of climate change deniers mixed with thrash metal band Slayer's 'Raining Blood'. The film begins with a variety of household appliances plugged into the earth, sweeping out to TV screens showcasing climate change deniers, all the while a recording of the Network speech 'Get Mad' plays while 'Raining Blood' get's louder.

Taking eigth place is Apple, who turned to film and music video director Spike Jonze for something different for the HomePod clip. The whopping four-minute piece starts with a young female worker getting home after what appears to be a miserable day.

Asking Siri to play something she'd like, the woman sits down to listen to Anderson .Paak's 'Til It's Over' before discovering she can stretch and push the room, filling it with colour, all the while dancing.

Shazam Chart

Get Stupid
Artist: Aston Merrygold
Brand: Samsung Galaxy S9
Campaign: Camera Reimagined
Agency: Wieden+kennedy,
Eml Ritual
Artist: The Chemical Brothers
Brand: O2
Campaign: Follow The Rabbit
Agency: Vccp
Artist: Scott Bradlee's Postmodern Jukebox
Brand: Hillarys Blinds
Campaign: You’ll Love What We Do
Agency: Red Brick Road
Beat The Devil's Tattoo
Artist: Black Rebel Motorcycle Club
Brand: BMW M5
Campaign: M Xdrive
Agency: Cogent
Artist: Faul & Wad Ad & Pnau
Campaign: Built For Life’s Changes
Agency: Impatto
Artist: Ce Ce Peniston
Brand: moneysupermarket
Campaign: Epic Action Man
Agency: Mother
Raining Blood
Artist: Slayer
Brand: Ovo Energy
Campaign: Power Your Life Differently
Agency: Uncommon
Til It's Over
Artist: Anderson .paak
Brand: Apple HomePod
Campaign: Welcome Home
Agency: Tbwa\media Arts Lab
All These Things That I've Done
Artist: The Killers
Brand: Samsung
Campaign: Human Nature
Agency: Leo Burnett Chicago
Artist: Cliq
Brand: Missguided
Campaign: Steppin’ Into 2018 Like…
Agency: Thinkhouse