Digital marketing agency Feed announced its expansion into North America and the appointment of Tamara Hill as managing director for the region.
Hill was previously executive director of UX strategy for Silicon Valley-based design firm Futurebrand Speck. Before that, she was managing director, west coast for T3 in Austin, Texas. She brings over two decades of experience with her into her current role and has been tasked with driving the agency’s growth strategy in North America from its San Francisco office.
Hill will join Matt Lynch on the agency’s global executive team. Lynch said: “Tamara is a powerhouse of digital, brand and human-centric design. We’re reinventing creativity for the modern age and Tamara’s vision and passion makes her the perfect choice to take our unique tech enabled proposition and firmly place it in the hearts and minds of every CMO across North America. We are thrilled to have Tamara as part of our leadership team.”
He adds that Hill is capable and adaptable, saying: "You can't expect every leader to have a in-depth knowledge around your business’ specialism from day one. The fact that she's had a highly successful career spanning multiple specialisms from advertising to UX, across Silicon Valley and New York; made Tamara a clear choice for Feed. That adaptability is rare and so valuable to a business like ours who is continually embracing the future."
Also, Lynch adds: "You can't underestimate the value of working with good people. She's definitely in the 'good people' camp."
Hill spoke of her experience working in those varied environments, as well as in Latin America, Asia and Russia before joining the agency, but, "None of my previous firms offered the services that Feed provides which ultimately improves the daily lives of our clients and their customers." She added: "I also felt there was a clear seat for me within the leadership team to provide a more diverse and valued point of view. Since clients look to the Silicon Valley for such technological advances, it’s the perfect market to launch the Feed offering.”
Joining forces with Lynch, who was appointed chief executive in February, Hill added that she brings with her a consistency in building growth and community within businesses, adding: “I am able to communicate what internal teams and clients want which will bring a strong solution oriented approach to the company. We are truly changing the ways agencies utilize technology and approach business. There are endless exciting opportunities as to how we can provide innovative solutions for clients not only in North America but all over the globe.”
Hill is excited about bringing the agencies services to the tech-driven community of the Bay Area. “There are a lot of companies out here who are hungry for what Feed has to offer.” Hill said. “We have a unique service offering that has technology embedded deeply at its core, allowing for companies to seamlessly deliver world-class digital marketing at scale. We have a true competitive edge and I can’t wait to introduce Feed to my former clients and leading companies in the Bay Area and North America.”
She added: “Their proven success in Silicon Valley demonstrates how much America needs them. Feed invites brands that are digitally frustrated to come and see us.”
Feed has over 200 staff in its ranks and said it delivers an annual turnover of £13m ($18m), working with global clients including eBay, PayPal and Gumtree. Feed will be opening another office in North America— Lynch said he's considering New York, among other cities—to exist alongside its sister office in San Francisco, as well as offices in London, Berlin, Madrid, and Manchester.