David Attenborough has joined the likes of Al Gore, Sir Mo Farah and Dame Judi Dench to support The Trash Isles campaign.
The Trash Isles was created by AMV BBDO for and in conjunction with the LADBible and The Plastic Oceans Foundation. It has been attracting big names to the cause and it now has the support of more citizens than 27 other countries', having overtaken Samoa in population size and breathing down Iceland’s neck.
The campaign has been described as “An innovative way to raise awareness of a problem that is often not seen” by the spokesmen for the secretary general of United Nations.
Advertising Week Europe is already throwing its weight behind the campaign by banning single-use plastics from its event next week.