Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
8 Apr 10:00 BST / 05:00 EST

Virtual Reality View: A conversation with VMLY&R's Gracie Page

FEATURING
Stephen Lepitak
Editor at The Drum
Gracie Page
Emerging Technology Director at VMLY&R London

Karate helps relieve stress for moving couple in latest Geico spot

The stress of moving can lead to interesting ways of relieving frustration, or so that's the concept of Geico's latest spot.

The ad, by the Martin Agency, is part of a new campaign by the insurance company called 'Get to Know Geico,' which features its homeowners insurance products rather than its usual auto insurance push.

In the spot titled 'Karate,' a middle aged couple is seen in their front yard. The wife places logs on a stump while her wiry, sweater-vested husband effortlessly splits the logs barehanded with a karate chop. A neighbor then cycles up in his recumbent bike, asking if the couple is OK. They announce that they are about to move and that karate helps with stress relief, as the husband does a wickedly awkward downward kick.

The neighbor assures that at least the insurance process will be a non stressor for them, as Geico homeowners insurance is easy and helpful. The couple then nonchalantly breaks through their home's walls to make the call to the insurance provider.

The 'Get to Know Geico' effort is the latest in its drive to bring its homeowners insurance to the public. The previous effort was a pre-roll push that kept interrupting itself. See the latest spot by clicking the Creative Works box below.

Overall Rating
4/5 Vote

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.