AIA is celebrating 70 years in Malaysia with a corporate video on its achievements, which is filmed entirely on an escalator.
The escalator was chosen by its creative agency Leo Burnett because AIA’s 1965 headquarters housed one of the first escalators in Malaysia.
The insurance giant hopes that the video will show what the company has achieved in the past 70 years while looking towards the future.
“The film might be about our history, but thanks to Laura and the Leo Burnett team, it narrates our legacy in a fresh and exhilarating way,” said Eric Chang, chief marketing officer of AIA Malaysia.
“As a company, we recognise the importance of balance. We may have been around for 70 years, but we’re going to be around for a lot more. And we’re always going to be focused on helping Malaysians live healthier, longer and better lives.”