T-Mobile sets two bizarre Guinness World Records promoting Samsung Galaxy S9

In promoting the new Samsung Galaxy S9 and the company’s own network speed, T-Mobile recently set two impressively pointless Guinness World Records.

In a very public stunt on Lake Elsinore, in Southern California, T-Mobile launched a bright magenta blimp and then towed water skiers and boarders around the lake through blimp power. In one effort, the skier being blimp-towed texted on the Galaxy S9, setting the record for the “fastest text on a touch screen mobile phone while water skiing,” something most likely not a lot of Galaxy S9 users will not be doing, say ever. The other record broken was the “greatest distance water skied while towed behind a blimp.”

While these feats are impressive – and quite likely to never be repeated, because, well, why? – they were done to promote how fast the new Galaxy S9 and S9+ models are, and people will be using them on, according to T-Mobile, the fastest network.

The stunt also featured pictures of the event taken on the Galaxy S9 from the skier’s perspective and from those safely on shore.