By Kyle O'Brien | Creative Works Editor

March 15, 2018 | 2 min read

In promoting the new Samsung Galaxy S9 and the company’s own network speed, T-Mobile recently set two impressively pointless Guinness World Records.

In a very public stunt on Lake Elsinore, in Southern California, T-Mobile launched a bright magenta blimp and then towed water skiers and boarders around the lake through blimp power. In one effort, the skier being blimp-towed texted on the Galaxy S9, setting the record for the “fastest text on a touch screen mobile phone while water skiing,” something most likely not a lot of Galaxy S9 users will not be doing, say ever. The other record broken was the “greatest distance water skied while towed behind a blimp.”

T-Mobile blimp stunt

While these feats are impressive – and quite likely to never be repeated, because, well, why? – they were done to promote how fast the new Galaxy S9 and S9+ models are, and people will be using them on, according to T-Mobile, the fastest network.

The stunt also featured pictures of the event taken on the Galaxy S9 from the skier’s perspective and from those safely on shore.

Marketing Guinness World Records PR Stunts

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