Out-of-home agency Posterscope has announced that its founder Annie Rickard has stepped down from her global roles as global president and MKTG global chairman.
Stephen Whyte, chief executive of Posterscope UK, has been asked to assume additional responsibility for Posterscope Worldwide as its next global president.
Rickard founded Posterscope in 1982, and has grown it into a global network of over 1,000 people in 57 offices around the world, including sister brands PSI, MKTG, Open, and Liveposter.
Jerry Buhlmann, chief executive of Dentsu Aegis Network, said: “Annie has created a tremendous business in Posterscope, which has redefined out-of-home media through its investment in data, technology and people. Annie’s entrepreneurial spirit and leadership has been the driving force behind this growth and success and Annie leaves Posterscope as the clear market leader. I want to thank Annie for the huge contribution she has made to Dentsu Aegis over the time she has been with the company.”
Of his appointemnt, Whyte said: “I know I speak for everyone when I say that we will miss Annie enormously, but I am delighted to be taking on the global leadership role at such an exciting time of change and growth in the out-of-home and location-based marketing sector.”
Rickard added: “I have had an amazing career but it’s time for me to leave Posterscope in the very capable hands of Stephen Whyte who will deliver the new vision and continue the global roll out of our technology platforms. I am of course sad to go, but at the same time, looking forward to pursuing other interests where I feel I can make a difference.”