According to the fashion brand, Lewis will help Tommy Hilfiger build on its “strong menswear heritage” and further drive the global growth of its men’s business.
“I have always admired Lewis’ incredible endurance during the race, as well as his unique style off the track, which speak to the new generation of Tommy Guys,” said Tommy Hilfiger in a statement. “He has built his incredible career as a racing driver with passion, dedication and extremely hard work – values that I embraced when founding my brand.”
“I believe in the power of fashion and innovation to celebrate individuality and break conventions, like Tommy Hilfiger,” added Hamilton. “Tommy’s designs inspire me to be bold in every outfit that I put together outside of the racing track, expressing my creativity and eclectic style with confidence.”
The first campaign starring Hamilton, which was photographed by Mikael Jansson at the Pocono Raceway, will break globally this spring.
The men’s campaign will run alongside Tommy Hilfiger’s dedicated women’s advertising, which features global womenswear brand ambassador and international model Gigi Hadid.