Lewis Hamilton is the new face of Tommy Hilfiger
According to the fashion brand, Lewis will help Tommy Hilfiger build on its “strong menswear heritage” and further drive the global growth of its men’s business.
“I have always admired Lewis’ incredible endurance during the race, as well as his unique style off the track, which speak to the new generation of Tommy Guys,” said Tommy Hilfiger in a statement. “He has built his incredible career as a racing driver with passion, dedication and extremely hard work – values that I embraced when founding my brand.”
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
“I believe in the power of fashion and innovation to celebrate individuality and break conventions, like Tommy Hilfiger,” added Hamilton. “Tommy’s designs inspire me to be bold in every outfit that I put together outside of the racing track, expressing my creativity and eclectic style with confidence.”
The first campaign starring Hamilton, which was photographed by Mikael Jansson at the Pocono Raceway, will break globally this spring.
The men’s campaign will run alongside Tommy Hilfiger’s dedicated women’s advertising, which features global womenswear brand ambassador and international model Gigi Hadid.