Dementia UK lauds frontline nurses with emotional animation

Dementia UK has expressed its thanks to nurses tending to people with dementia by creating a three-minute animation to draw attention to the specialist care provided.

Together Again, conceived by Arthur London, puts the spotlight on the profession by depicting a husband and wife wrenched apart by an ocean – a metaphor for the widening gulf that can be opened up through loss of memory – before being slowly brought back together via memory triggers and sensory recall.

Sarah Marcon, head of production at Royle Productions, said: “Dementia can be such an isolating condition, not only for people affected by it but also those close to them. In this film we really wanted to show how Dementia UK and their Admiral Nurses help and support people living with dementia and their loved ones through these difficult times.”

Specialist dementia carers are known as Admiral Nurses, trained to offer practical, clinical and emotional support to families living with dementia. Their work will be told to broader audiences by way of the dedicated Facebook campaign, cut downs and a 30-second radio ad.

Technology is increasingly being harnessed to allow those with dementia to reconnect with friends and family, including a pioneering virtual reality tool designed to trigger dormant memories.

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