Business on the move: Campbell's, Kraft Heinz, WWF, and more

Kraft Heinz has appointed Havas London to is UK and European creative agency roster.

Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.

Agency wins

Campbell's Soup Company has awarded its global creative and media account to Publicis Groupe.

The agency, which won the account from BBDO and Wavemaker, will now handle Campbell's retail strategy in the US and creative direction in Canada.

Kraft Heinz has appointed Havas London to is UK and European creative agency roster. The agency, which has been working with Heinz since the end of 2017, will now take responsibility for a range of projects across the brand's portfolio, with an emphasis on digital output.

The World Wide Fund for Nature (WWF) has appointed Uncommon Creative Studio to its client roster following its first ever competitive pitch

The WWF, which operates in over 100 countries, chose Uncommon over London rivals Creature and Joint.

Global beauty firm Coty has selected Pathfinder 23 as its e-commerce partner. The brand activation agency will be responsible for design and content across Coty's range of consumer beauty brands, which include Rimmel, Max Factor, Clairol and Wella.

Bosch UK and Ireland has made TBWA\Manchester responsible for campaigns across its main consumer appliances range.

The account was won following a three-way pitch, also includes responsibility for the domestic appliances brand's trade communications.

Arla Foods has tasked Leo Burnett with managing digital marketing for its global specialty cheese brands Castello. The agency has been asked to develop the brand's global digital and social strategy as well as developing new creative for its digital presence.

Housebuilder Redrow has awarded WPR with a brief to promote their portfolio across the Midlands, following a competitive pitch. The appointment follows a programme of investment by the firm in the region, as part of its expansion plans.

Kimberly-Clark has appointed Geometry UK to handle shopper marketing across the full range of their family and personal care brand portfolio. The agency will work with global brands such as Kleenex and Andrex.

DISH has announced that it has selected The Richards Group as its new creative agency of record. Following a comprehensive agency review, the pay-TV firm appointed the Dallas-based agency, which is the largest independent branding agency in the US.

Entertainment Film Distributors, the British independent film distributor, has hired the7Stars to handle its media account. The agency will debut work for the distributor next month, with the campaign for new title Hereditary.

Cricket simulator company Batfast has appointed Promote PR to manage its UK consumer and trade public relations and social media.

The Loughborough business supplies clients such as the England & Wales Cricket Board with cricket simulators.

Specialist e-commerce retailer Stove Supermarket has selected integrated marketing agency Fantastic Media as its digital marketing partner.

The agency will be focusing on a rebranding of the business and implementing a digital marketing strategy that focuses on paid search.

Integrated marketing agency Roland Dransfield has been appointed to support the launch of the £200m St Michael's regeneration scheme in Manchester. The agency will provide strategic media relations and a digital campaign to raise awareness of the city centre development.

Finn Communications is celebrating three new wins this week. after bagging accounts for bakers Brioche Pasquier, energy drinks brand Boost Drinks and new utilities firm Gulf Gas and Power.

England's Historic Cities, an initiative that helps promote the historic cities of England to international tourists, has hired digital creative agency Hex following a competitive pitch.

Hex will use AR and digital marketing to help the organisation's work promoting a number of historic destinations.

High street fashion outlet Reserved has awarded its UK media and creative account to TwelveA.M. Following a pitch, the creative agency is due to launch a new campaign for the retailer's spring/summer collection featuring integrated out-of-home creative, digital, social media and experiential creative work.

Online fashion retailer BlackBetty has appointed PushON, the full-service e-commerce specialist agency, to help increase sales and support its business growth. The agency has already begun working on the account, including an overhaul of the retailer's website.


St Ives has announced the launch of Edit, a new company formed from the merger of three of its businesses - Response One, Amaze One and Occam. The new agency will unite data science and martech to deliver customer engagement.

Provision Events and Aiden Howes of We Few have partnered to launch Provision Design, a new design agency. The agency will specialise in creating activation concepts and experiential work.


Apple acquired digital magazine distributor Texture earlier this week for an undisclosed sum. The subscription service affords members access to articles from over 200 magazines on both Apple and Android devices.

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