We Are Unlimited, McDonald’s designated advertising agency, announced a group of six new hires, led by Chris Moreira and Mark Schöller as executive creative directors. In their new roles, Moreira and Schöller will be responsible for creating work for McDonald’s US business. Both will report to the agency’s chief creative, Toygar Bazarkaya.
Most recently, Moreira and Schöller were executive creative directors at Saatchi & Saatchi New York, where they were the lead creatives on such accounts as Head & Shoulders, Charter Spectrum, GSK, Tecate, and General Mills. The pair met in Australia and have worked for over 10 years at JWT Sydney, Leo Burnett Sydney, and Crispin Porter + Bogusky Miami.
Moreira and Schöller have partnered on creative work for a variety of big name brands, among them P&G, Walmart, Kellogg’s, Smirnoff, Canon, Best Buy, Subaru, Olympus, and Bundaberg Rum. Bazarkaya said of these appointments, Bazarkaya, now eight months into his role at We Are Unlimited, said, “We are building a new agency model, which combines great talent with a great brand and one great ambition.”
“Chris and Mark are the kind of people who love the idea of building something new," Bazarkaya said, "and their leadership will help us create groundbreaking work across the board.”
The agency also hired associate creative directors Augustus Sung and David Stevanov, formerly of Ogilvy Singapore.
Additionally, Bazarkaya recruited Kristen Manias and Allison Bulow from Mcgarrybowen, where they worked on Disney Parks, Oscar Mayer, Burt’s Bees, and BRITA. Before mcgarrybowen, Bulow worked on Walmart at Saatchi & Saatchi, as well as on Cheerios, Tide, Luvs, and Pampers.
The teams, he believed, add a lot to the agency, which had already reaped the rewards of a Cannes Lion in its relatively short existence. “What’s special about these teams,” Bazarkaya added, “is that not only are they extremely talented and nice people, but they bring something to the table that is a big part of our culture — the joy of collaboration. Their talents add even more firepower to the agency's best-in-class team and help continue delivering great work for McDonald’s.”
As We Are Unlimited entered year two, Bazarkaya relished in the opportunity to guide the future of the restaurant chain. “We’re creating iconic work for an iconic brand,” he said. “The goal is to consistently deliver creative excellence across the brand’s portfolio and across channels. Ultimately we want to make your day, not only when you come to our restaurants but anytime you see a piece of communication.”