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Creative FC Barcelona Nike

Nike highlights its 20 years relationship with FC Barcelona in 'The Barca Way'


By Taruka Srivastav | Reporter

March 13, 2018 | 4 min read

Nike celebrates its 20 years of partnership with FC Barcelona by highlighting the connection Barcelona shares with its fans both locally and globally and its possession-based attacking style, commonly known as ‘The Barça Way’.

Nike highlights its 20 years relationship with FC Barcelona in 'The Barca Way'

Nike highlights its 20 years relationship with FC Barcelona in 'The Barca Way'

'The Ball Makes us More' is directed by cinematographer Wally Pfister, who won an Oscar for his work on Inception and features Philippe Coutinho, Andrés Iniesta, Lieke Martens, Gerard Piqué, Sergio Busquets, Sergi Roberto, Ousmane Dembélé, Samuel Umtiti, Denis Suárez and Paulinho and Alexia Putellas.

It also features legends Carles Puyol, Ronaldinho, Pep Guardiola and the late, great Johan Cruyff . It also features 20 Barça supporters, such as Carles Tarrida, 78, who attended the first match played at the Camp Nou on September 24, 1957.

The film further shows the evolution of the club through the changes in the logo and passing of the jersey from Cryuff to female player Martens.

The filmmaker used a grid visual style in the the film to portray the layout of the city, a system that was designed and built in the mid-19th century by urban planner Ildefons Cerdà and remains unique to Barcelona.

The music is an original score composed and performed by the Catalan percussionist Kaboom, with the special participation of the young singer Rosalía ( born in Barcelona and nominated for a Latin Grammy). The voice-over is from actor Carles Francino who is a renowned Barça fan.

Manel Arroyo, vice president of FC Barcelona said: "The campaign The Ball brings us closer is a demonstration of how to bring the Nike and Barça association to its fullest extent.

"The campaign centers the focus on our identity sign, our unique style of play, having the ball, which has changed the world of football and which we are so proud of. We also project to the world the relationship of Barça with the city of Barcelona, ​​hoping for a global impact on all Barça fans and football in general. "

Andrés Iniesta said: "Our style of play has allowed us to achieve many wins. We like to attack, be daring and brave, we want to have the ball at all times. We win or lose, and whatever the opponent is, these are our principles.

"I like this film because it shows this aspect, and also shows the special relationship we share with our fans."

Guillem Gallego, marketing director of Nike EMEA South, said: "Like millions of soccer fans all over the world, Nike is inspired by the continual genius and the triumph of Barcelona on the pitch."

"Barcelona style captures the spirit and distinctive class that characterize its style of play. An instinctive desire to attack, be daring and courageous, a way of playing happy and based on a central goal: an imperative desire to have the ball at any time. "

FC Barcelona: The Ball Makes Us More by Nike Football

By FC Barcelona

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