Isobar, part of Dentsu Aegis Network, has announced the launch of its commerce practice in India to deliver brand commerce solutions and bolster its strategic capabilities.
The news follows the launch of Isobar’s Global Commerce Practice. The launch in India sees the business bringing the same offering, informed by local insight.
According to a Morgan Stanley report, India’s e-commerce market value is projected to grow by 30% annually to a total of $200bn by 2026.
Isobar India will work alongside 150 e-commerce specialists, in addition to 450 people from design specialists (Fractal Ink- Linked by Isobar) and marketing and media specialists (Isobar India).
Jane Lin-Baden, chief executive officer Asia Pacific Isobar said: "Commerce is no longer about optimizing the "last mile"- it’s now the space where people interact and experience brands. By establishing Isobar Commerce in India, Isobar can offer clients higher commercial value and customer satisfaction by leveraging our customer experience design, data intelligence, and technical commerce solutions.”
Shamsuddin Jasani, managing director, Isobar India said: “E-commerce in India has exploded. By launching Isobar Commerce Practice in India, we will not only be able to offer the best development capabilities but also to partner with our clients on their entire ecommerce journey and delivering solutions across the board powered by our offering across Isobar and Fractal Ink.”