Creative Work of the Week APAC: Hotel Ramada undergoes makeover to become more accessible for the disabled
The winner of this week's creative work of the week in Asia Pacific is Hotel Ramada, which launched a makeover campaign of its hotel rooms in India to make it more accessible for its visually-impaired guests.
The campaign titled 'Blind Faith Upgrade', which was created by Isobar India, aims to remove the challenges that the visually-impaired usually face by installing tools like braille and raised grooves around the hotel.
