Transport For London (TFL) Marketing

TfL derails ‘provocative’ campaign to lure British business to France post-Brexit


By John Glenday, Reporter

March 12, 2018 | 2 min read

A patriotic Transport for London has acted in the national interest after derailing a ‘provocative’ campaign devised by the Normandy Development Agency, designed to lure British businesses concerned about Brexit across the channel to France.


TfL derails ‘provocative’ campaign to lure British business to France post-Brexit

The cheeky piece urged British entrepreneurs to ‘vote with their feet’ by turning tail to the Normandy region in order to guarantee continued unfettered access to European markets, hammering home its message with a fake newspaper front page ostensibly from the Normandy Times.

Devised by Splash, it had hoped to run the campaign across the London Underground network, only to fall foul of TfL guidelines barring the use of images or messages that ‘relate to matters of public controversy or sensitivity’.

Herve Morin, president of Normandy Regional Council, said: "Brexit gives Normandy a unique opportunity to welcome British businesses who decide to stay at the heart of the European Union.

"The Brexit deal might not happen tomorrow, but British entrepreneurs are given the choice to decide for themselves if they want to expand their companies in Normandy."

Despite TfL’s spirited defence the campaign is still set to run across The Times, Daily Telegraph, Guardian, Economist, Evening Standard and Metro, together with a bus tour around five cities and digital elements.

TfL previously spared commuter blushes after banning a risque advertising campaign featuring a nude Gary Lineker.

Transport For London (TFL) Marketing

More from Transport For London (TFL)

View all


Industry insights

View all
Add your own content +