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Creative Animation Marketing

Bad Bets Australia releases parasitic pokie bugs on streets of Tassie in new campaign

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By Danielle Long, Acting APAC Editor

March 12, 2018 | 2 min read

Parasitic poker machine bugs are crawling over the streets and homes of Tasmania in a new campaign from Bad Bets Australia.

Bad Bets Australia

Bad Bets Australia launches anti-pokies campaign

The bugs, which are a cross between cockroaches and poker machines, aim to highlight the parasitic nature of the gambling machines, which sucked $200m from the Tasmanian economy.

The ad features the bugs haunting Tasmanian neighbourhoods at night in the style of 80s horror films and b movies.

The animated anti-pokies campaign was created by Jumbla and the Museum of Old and New Art (MONA) in a bid to lobby the government to remove poker machines from pubs and clubs across the state.

Bad Bets Australia: Pokie Parasite by Jumbla

By Bad Bets Australia

Overall Rating 3/5

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