Twitter is looking into how it can revamp its verification process as the social media site looks to battle the bots on its platform.
Speaking via a livestream on the Twitter-owned network Periscope, chief executive officer Jack Dorsey said shaping up the verification process could help improve communication and clear up confusion over who gets verified and who doesn’t.
“We believe verification is something that is very broken on this platform and something that we need to fix and that we need a much more cohesive view on,” Dorsey said.
Verification was introduced to Twitter in 2009 as a way to prove notable users were genuine and not fake accounts. However, it later began allowing all users to apply for verification by submitting information about themselves, though it suspended this option in November 2017.
In the hour-long livestream, along with other Twitter executives, Dorsey said the company was looking to create a “scalable” verification program where people can quickly authenticate themselves. Adding it would require finding a balance between fixing safety and abuse concerns, while also not censoring certain types of political views.
Earlier this month, Twitter revealed plans to accept external ideas for how to improve Twitter’s functionality and in the livestream Dorsey revealed finalists would be revealed in the second quarter of this year.
“A lot of what we’re seeing is not just affecting us, but affecting many folks and many services around the world,” Dorsey said, adding any ideas developed won’t belong to Twitter and the plan is to make everything readily available to other platforms battling similar issues.