The term “digital transformation” usually conjures up connotations of technology and processes. But is it really this simple? Or does business transformation also encompass other things like people and culture?
The Drum, in association with digital agency MMT Digital, brought together industry luminaries at a roundtable to discuss how they are preparing themselves for the digital future. It found that while an appreciation of technology is important; organisational structure and culture are huge drivers in the business transformation process.
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