KFC Malaysia has temporarily changed its logo of Colonel Sanders to Claudia Sanders across its social media and digital platforms for a day.
This was done in conjunction with International Women’s Day to shine the spotlight on the women working across its outlets and those who corporate roles.
In addition, it also sharing the stories of three female staff who have achieved success in their own right despite facing multiple obstacles and encourages Malaysians to do the same on social media, tagging their posts with #KFCIWD.
“57% of people working for KFC Malaysia are women. We recognise that a diverse workforce is good for the business. Women are committed; they possess a unique flair and finesse. It is a fact that they, too, play extraordinary roles for the business,” said Merrill Pereyra, chief executive officer for the Restaurant Division of QSR Brand.
“To all women of KFC and the world out there, we would like to say that your future is always bright, equal, safe and rewarding. Keep inspiring us and impacting lives, and thank you for all your hard work and contribution to our community, family and this organisation,” he adds.
KFC’s logo change follow similar moves by Johnnie Walker, which temporarily changed its walking man logo to Jane Walker.
The campaign was created in conjunction by IPG Mediabrands Malaysia’s agencies Society and Universal McCann (UM).