Advertising

Brands and agencies press for progress: an #InternationalWomensDay roundup

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By Bennett Bennett | Staff writer

March 8, 2018 | 3 min read

International Women's Day has taken on added meaning in the advertising sector, with the rise of anonymous whistleblowers, revelations of a ever-wide gender pay gap, and the rise of movements such as #MeToo, #TimesUp and others.

On this day, brands from all over the world have celebrated women through use of stunts and special content. Some standout examples from India were featured earlier today. Agencies have also taken extra initiative today, celebrating those women blazing trails, while also addressing all the roadblocks all women still face each day.

Below, you'll find some of the ways both brands and agencies took initiative to take on women's issues.

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Raising Voices

Brands and agencies use International Women's Day as a way to celebrate, but also to address roadblocks to equality. / Vodafone

Vodafone: Raising Voices by Santo

By Vodafone

Overall Rating 5/5

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Starling Bank: Financial Feminism by Common Industry

By Starling Bank

Overall Rating 5/5

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FreshMenu: #SheSpeaks by Under 25

By FreshMenu

Overall Rating 5/5

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Penguin Books UK: Like a Woman by Fieldwork

By Penguin Books UK

Overall Rating 5/5

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Here's To More Women by creativeequals

Overall Rating 3/5

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Belvedere vodka: FemtheFuture by Jack

By Belvedere vodka

Overall Rating 5/5

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Uber: #DrivenWomen

By Uber

Overall Rating 5/5

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International Women's Day: Bloody Big Brunch by Wire Media

By International Women's Day

Overall Rating 5/5

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International Women's Day: It's Time to Redefine by BBDO New York

By International Women's Day

Overall Rating 4/5

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International Women's Day: Not Sorry by New Honor Society

By International Women's Day

Overall Rating 5/5

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International Women's Day: #CelebrateWomen by Sense New York

By International Women's Day

Overall Rating 5/5

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The New York Times: Shining a Light on Women's Rights

By The New York Times

Overall Rating 4/5

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International Women's Day: Lady Factory by Eleven

By International Women's Day

Overall Rating 5/5

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International Women's Day: #CelebrateWomen by Sense New York

By International Women's Day

Overall Rating 5/5

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