Brands and agencies press for progress: an #InternationalWomensDay roundup
International Women's Day has taken on added meaning in the advertising sector, with the rise of anonymous whistleblowers, revelations of a ever-wide gender pay gap, and the rise of movements such as #MeToo, #TimesUp and others.
On this day, brands from all over the world have celebrated women through use of stunts and special content. Some standout examples from India were featured earlier today. Agencies have also taken extra initiative today, celebrating those women blazing trails, while also addressing all the roadblocks all women still face each day.
Below, you'll find some of the ways both brands and agencies took initiative to take on women's issues.
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Brands and agencies use International Women's Day as a way to celebrate, but also to address roadblocks to equality. / Vodafone