Women athletes describe working hard as their version of creativity in Adidas' latest film

Women athletes describe working hard as their version of creativity in Adidas' latest film

Adidas, in its latest segment of the 'Here to Create' campaign, showcases women athletes describing their version of creativity ahead of International Women's Day (8 March).

The 'See Creativity' spot features women athletes from different sports (ice hockey, rugby, basketball, tennis, running, and martial arts) aggressively playing and training hard and telling everyone "See my creativity" in different languages.

The ad has been conceptualised by 72andSunny and the soundtrack is given by American pop, funk and hip-hop duo BANZAI. It was directed by Stink Film's Jovan Todorovic.

You can rate the spot in The Drum’s Creative Works section below.

Overall Rating
5/5 Vote

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.