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Creative Adidas 72andSunny

Women athletes describe working hard as their version of creativity in Adidas' latest film

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By Taruka Srivastav, Reporter

March 7, 2018 | 2 min read

Adidas, in its latest segment of the 'Here to Create' campaign, showcases women athletes describing their version of creativity ahead of International Women's Day (8 March).

Women athletes describe working hard as their version of creativity in Adidas' latest film

Women athletes describe working hard as their version of creativity in Adidas' latest film

The 'See Creativity' spot features women athletes from different sports (ice hockey, rugby, basketball, tennis, running, and martial arts) aggressively playing and training hard and telling everyone "See my creativity" in different languages.

The ad has been conceptualised by 72andSunny and the soundtrack is given by American pop, funk and hip-hop duo BANZAI. It was directed by Stink Film's Jovan Todorovic.

You can rate the spot in The Drum’s Creative Works section below.

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