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Advertising Career News

TIPi Group launches to form an independent specialist network


By Jessica Davis | Consultant Journalist

March 7, 2018 | 2 min read

Independent agencies Roast and Kitty have joined forces to launch TIPi Group.

Targeting clients who wish to have all digital activity handled by one partner, TIPi Group is a collection of specialist teams that work together to form an independent network. Digital agency Roast, established in 2015 by Ollie Bishop, has particular expertise in performance marketing, while creative agency Kitty, launched in August last year, focuses on digital creative and the business of behaviour.

Explaining the mindset behind TIPi Group’s launch, Ollie Bishop said: “Siloed skillsets, complex processes and multiple layers in business are the enemy of the modern marketing agency. There are too many networks out there that acquire agencies to benefit the business, rather than the client. This model results in a network of competing agencies, rather than complimentary.

“As a group, every agency that is part of TIPi will operate with shared values at the core. We all work towards one goal and purpose, and that is to deliver profitability for our clients."

A third agency is expected to join the group later this year.

“We believe passion beats scale," said Bishop. "We ensure that each agency model retains a certain size, ensuring that no one is lost in the business and that no service levels are diluted: whether that be staff, client or product.”

Clients of agencies at TIPi Group include eBay, The National Lottery and Experian.

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We are ROAST.

Our goal is simple, to increase the return on your advertising spend (ROAS).

We do this by simplifying the problem and moving forward with the right performance marketing tactics targeting the correct audience, at the right time.

We extract solutions from data science along with experimentation and apply it where it will be most valuable. By using digital data at scale, combined with the very best industry tools and tech, we can build highly successful Performance Marketing campaigns for you, as well as new ways you can use that data.

How we work with you

Being independent allows us to be flexible with our clients. Digital Marketing moves quickly and we can change our strategy and tactics just as quickly.

We make sure we build you the correct team, formed around your business. This team will be selected as the right team to drive success for YOUR business.

We never build our teams around certain departments, we make them client centric. This way your challenge and goal are always the focus.

Multi Award Winning Digital Performance + Media

We’re proud to have won many prestigious awards over the years - being recognised for the results we have achieved for our clients, our innovative approach, our clever use of data, our culture, as well as named ‘Best Digital Agency’.

We form partnerships built on TRUST.

Word of mouth and strong client relationships have been the driving force of our agency growth from day one. With trust laying heavily at the heart of all of our partnerships, we are fortunate enough to see our clients return to and refer us, time and again.

With decades of industry experience, we know which brands work best with us, if we don’t think we are right for you, we will let you know. We always strive to build meaningful and genuine connections with the clients we do work with, and highly value the importance of reputation and integrity – both of which have allowed us to get to where we are today.

As part of Independent Digital Network, TIPi Group, we use digital data at scale, combined with the very best industry tools and tech to create a comprehensive view of your business and the opportunities we can maximise. We then apply this to our digital strategy to deliver accurately targeted, highly successful award winning campaigns.

Our services include Integrated Search, Customer Experience & CRM, SEO, Content Marketing, PPC, Display & Programmatic, Mobile, Paid Social, Amazon Marketing, Data Science & Analytics and OOH.

For more information visit our website or get in touch at

Find out more


We are Kitty. We design & build performance driven websites with UX at the core.

We create experiences that your customers will truly connect with. Our natural curiosity means that creativity and technology sit at the heart of everything we do and, by putting human insight at the core of our creative process, we eliminate assumptions and adopt an agile and innovative approach to everything we create.

Kitty is part of independent digital network TIPi Group which is designed to offer clients a smarter hybrid of two agency models: Networks and Independent Specialists.

By building a network of specialist agencies that have grown organically and are united by a passion for delivering performance, we ensure we nurture and maintain their specialisms while embracing our collective strengths.

Belonging to a wider network means we have access to a broad range of talent and expertise including SEO Consultancy, Analytics and Content.

For specific platform skillsets, we also have access to our network of design and development specialists.

Our Services include:

Creative Technology - creatively using the most appropriate technology for your business requirements.

UX & Design - Balancing form with function, our user-centred approach improves brand performance.

Website Development - responsive experiences that will engage your audience and empower your brand.

For more information visit our website

or get in touch at

Kitty is part of TIPi Group, an award-winning network of specialist digital agencies. Find out more at

Find out more

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