The7Stars wins Associated British Foods media account
Media agency The7Stars has added Associated British Foods to its roster after winning the UK media planning and buying account for its grocery division from incumbent Wavemaker.
The7Stars wins Associated British Foods media account
The account win sees the agency pick up a range of businesses at a single stroke and brings a range of well-known brands into its fold including Kingsmill, Silver Spoon and Ryvita.
Jenny Biggam of the7stars commented: “We are very pleased to have been appointed as the UK media agency for such a great portfolio of brands. We look forward to working closely with them to deliver creative media campaigns that support continued growth across ABF’s diverse business portfolio, which includes some of the best-loved brands in the UK, such as Twinings, Kingsmill and Pataks.”
Initial campaign activity will commence this May when the7stars commence management of the full suite of ABF’s UK grocery brands.