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Modern Marketing ESPN People on the Move

James Pitaro named as new ESPN president


By John Glenday | Reporter

March 6, 2018 | 3 min read

ESPN has named James Pitaro, formerly chairman of Disney Consumer Products and Interactive Media, as its new president and co-chair of Disney Media Networks with immediate effect.


James Pitaro named as new ESPN president

Pitaro will have little time to settle into his new role with the launch of ESPN+, its in-house subscription streaming service, demanding immediate attention ahead of its looming launch this spring. A key component of the ESPN app it will collate all ESPN’s digital offerings such as news, scores and highlights.

Expressing pride at his elevation Pitaro wrote: “As a passionate and lifelong sports fan, I am honored to be joining the ESPN team during such a pivotal time in its storied history. The appetite for quality sports content across platforms has never been greater, and I am looking forward to working with the talented ESPN team as we continue to redefine the future fan experience."

Pitaro’s arrival at ESPN follows the departure of John Skipper, a veteran of six years in the post, who resigned at the end of last year to tackle a substance addiction. Over the intervening period George Bodenheimer has served as acting chairman.

Modern Marketing ESPN People on the Move

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