Virgin Media take gold with British Paralympic Association sponsorship

Virgin Media take gold with British Paralympic Association sponsorship

Communications and TV provider Virgin Media has been named as a partner of the British Paralympic Association (BPA), just in time to sponsor the 2018 Winter Paralympics in Pyeongchang held between 9 and 18 March.

The tie-up will see the brand associated with British sportsmen and women through to Tokyo 2020 Olympics as Virgin Media joins the likes of Adidas, Sainsburys and Toyota as gold-tier partners.

In just four days’ time Britain’s team of 17 Paralympians will proudly take their place amongst other nations for the opening ceremony.

BPA chief executive Tim Hollingsworth commented: "We know ParalympicsGB athletes are amongst the most inspirational and the most fearless figures in public life and their success can have a real impact by challenging perceptions of what disabled people can achieve."

Toota's paralympics partnership saw it give people a taster of what it feels like to be a legally blind skier.

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