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VCCP chooses homegrown talent for leadership shake-up

VCCP picks homegrown talent for leadership refresh

VCCP has looked within its own ranks to restructure its leadership team with the announcement of a new management line-up.

Michael Sugden has been promoted from chief executive of the VCCP agency to the wider group role of chief executive of VCCP Partnership. VCCP managing director Andrew Peake will step up to take his role as agency chief.

They will be joined by Julian Douglas, vice chairman of VCCP Partnership, who takes on additional responsibility for "identifying and realising future revenue streams" for the business. And Hannah Fitz-Gerald who will assume the role of managing director of VCCP respectively.

Charles Vallance, founding partner and group chairman of VCCP, said: “We have strived to develop a meritocratic culture so it’s with a huge source of pride that we can announce that our entire management team, across all disciplines, have graduated from within VCCP’s ranks.”

The new team will report directly to founding partners Adrian Coleman and Vallance who will continue in their own roles as group chief executive and group chairman respectively.

VCCP held second spot in the UK Top Shazamed Ads chart last week courtesy of a blue rabbit silently judging people in the midst of mundane behaviour to a backing track by The Chemical Brothers.

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