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St Ives sells £6m marketing activation division

St Ives retreats from marketing activation interests

Marketing services group St Ives is curtailing its marketing activation division with the £6m sale of numerous assets to SelmerBridge.

Amongst the divisions being sold are SP Group Limited, Service Graphics Limited, Tactical Solutions UK Limited and Flare Limited, leaving St Ives with a rump operation consisting solely of its print management division, St Ives Management Services.

St Ives chief executive Matt Armitage commented: "Having taken considerable action over the past year to stabilise the performance of the division, we are pleased to complete the sale as part of a planned disposal process.

"The sale is in line with the board's stated strategy of focusing on the group's core businesses, in particular those within its higher growth, higher margin strategic marketing segment."

St Ives has set itself the task of migrating away from commoditised sectors of the print sector amid falling prices and declining profitability.

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