Snickers rolls out new almond and peanut butter-based creative, extends partnership with WWE

Snickers advertising is usually good for a laugh, and its new creative spots for Snickers Almond and Snickers Real Peanut Butter has plenty of giggles. BBDO New York have put together two spots that extend the concept that you’re not at your best when you’re hungry.

In ‘Confession,’ a man is seen in a darkened room which looks like a church confessional. He proceeds to unload his moral and legal issues, confessing to spending time on the dark web, shoplifting, having feelings for his stepmother and borderline extortion.

Pull back the camera and we see a man in his driveway asking the confessor to just “read the meter.” The tag is “Hunger leads to uncomfortable situations,” and it promotes the real peanut butter in Snickers.

‘Ahmend’ finds two friends in a car. The passenger asks the driver if he has talks about how much he loves almonds, which he pronounces in a particularly annoying way. The driver’s frustration mounts after hearing ‘ahmend’ one too many times, so he forcibly extricates himself from the situation, in humorous, and potentially injurious, fashion.

Both spots will have accompanying social content, while Snickers Almond will have supporting print creative. ‘Ahmend’ is slated to run on TV starting Monday, March 19.

Snickers extends WWE partnership

For the third consecutive year, the Snickers brand will serve as the exclusive presenting partner of WrestleMania 34. The annual pop-culture extravaganza for the WWE will take place Sunday, April 8 in New Orleans and will stream live around the world on WWE Network.

As part of the agreement, Snickers will have promotional activity at WrestleMania Axxess, a four-day, interactive fan festival, plus a presence at WWE live events leading up to WrestleMania, retail promotions, as well as custom digital and social content, including a branded WWE.com and YouTube series hosted by WWE digital correspondent Cathy Kelley.

“We’re thrilled to partner with WWE for a third consecutive year as the presenting sponsor of WrestleMania 34 in New Orleans,” said Michael Italia, senior brand manager, Snickers. “We’re eager to connect with WWE’s passionate fan base in person and across social media this year, as this event continues to grow in attendance and engagement.”

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