Diet Madison Avenue's Instagram account shut down

Instagram-based whistleblowing group Diet Madison Avenue had its page shut down today. / Neon Brand via Unsplash

Today (March 5), the Instagram whistleblower account Diet Madison Avenue (DMA) was shut down.

A tweet from the group, which had been curating the ad industry's conversations around sexual misconduct since November 2017, sent this message to its followers.

For the past few months, DMA has reportedly been linked to the exits of multiple ad industry executives, starting with The Martin Agency’s Joe Alexander, as well as executives from Droga5, Wieden + Kennedy in London, and Publicis Seattle.

In that time, the Instagram page, made up of a team of over 17 anonymous advertising professionals, had amassed over 10k followers.

Instagram has not responded to The Drum's request for comment at the time of publication.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.