Creativity

Delta takes off on global runways in new Viola Davis-voiced spot

By Kyle O'Brien | Creative Works Editor

March 2, 2018 | 3 min read

Delta Air Lines gives travelers a new perspective on taking off and exploring the world in a new brand campaign, ‘Runways.’

In a 60-second spot by Wieden+Kennedy New York, Oscar-winner Viola Davis reminds viewers that good things come to those who get out there and chase the many great experiences the world has to offer. As she tells us this, we hear a jet engine revving for takeoff and each new scene acts as another runway. From a table of welcoming diners to a pier over a lake or a bridge full of sheep over a rushing river, or a row of high-rise windows above a parade route and a dirt road through a tropical island, the action speeds up and eventually takes off into the clouds on a Delta jet.

Launching March 5, the campaign celebrates customers who get out into the world to chase after new experiences and adventures, while encouraging others to do the same.

Delta Runways campaign

Delta's Runways campaign takes off around the world

“As we aim to connect the world better than anyone else, ‘Runways’ and Viola Davis inspire us all to ‘go’ in every aspect of our life,” said Julieta McCurry, Delta’s managing director, US marketing communications and sponsorships. “We hope those who see it are inspired to listen to their inner curiosity and connect to the passions, people and places that feed their soul. Core to enabling that curiosity and connection, our people are making the world a smaller place for our customers to explore.”

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The ‘Runways’ campaign is the latest in Delta’s ‘Keep Climbing’ series, which focuses on the experiences and opportunities customers have when they travel with Delta. The brand video campaign will run nationally on broadcast, social and digital channels this year.

Delta Air Lines: Runways by Wieden+Kennedy New York

By Delta Air Lines

Overall Rating 5/5

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