Haircare brand Lee Stafford has joined forces with creative social media agency, Media Bounty, to promote the launch of its new Choco Locks range.
The Boots-exclusive collection, launched in stores nationwide and online in February.
London-based agency, Media Bounty, will support the launch with an integrated campaign leveraging branded content creation, influencer engagement and paid media strategy.
Amy Miles, head of PR and communications at Lee Stafford, said: “We are very excited about the launch of the Choco Locks range, the new collection is packed full of feel-good ingredients that will leave hair vibrant, illuminated and smelling divine!
"Media Bounty understood our ambitions perfectly and has developed an integrated creative campaign that will appeal directly to our target consumer.”
Media Bounty’s head of content, Louise King, said: “We are delighted to be working with the Lee Stafford team on the launch of a great new product range. Our audience-first approach to the project will see our creative, social media and media teams join forces to create what’s sure to be a highly engaging campaign – the first of many with Lee Stafford.”