Hotel Ramada creates accessible tourism initiative for visually-impaired


By Taruka Srivastav, Reporter

March 1, 2018 | 3 min read

Hotel Ramada in Ajmer, India has introduced an accessible tourism initiative called the Blind Faith Upgrade through which it can transform any of its room into a visually-impaired friendly room.

Hotel Ramada in India introduces an accessible tourism initiative for visually-impaired

Hotel Ramada in India introduces an accessible tourism initiative for visually-impaired

The initiative, jointly conceptualised by Isobar India, made available Braille enabled phone- keys, Braille literature and audio assist and reusable tactile paving for the visually challenged guests at the hotel who travel to Ajmer for pilgrimage.

Manish Gupta, general manager, Hotel Ramada, Ajmer said: “At Ramada, we are constantly working to deliver better hospitality experiences to our patrons. We are glad we could take up the Blind Faith Upgrade initiative; it fits right into our vision. As a hospitality brand, it’s our objective to deliver accessible tourism to all. This is an important step towards it.”

Shamsuddin Jasani, managing director, Isobar India said: “We’re all accountable towards building a community in which we wish to live – not just for ourselves, but for generations to come. We at Isobar are trying to focus on overcoming key challenges in our quest for a sustainable community. We are looking at taking this a step towards creating an informed society and urging the other key players across tourism industry to adopt the same across their properties in India. ”

Gopa Kumar, executive vice president, Isobar India said: “Accessibility is a key concern for letting the elderly and differently-abled people feel confident that they can travel without facing any problems. We hope this initiative would help spread further awareness about accessible tourism and bring further advancements across larger players within the hospitality space.”

Anish Varghese, national creative director, Isobar India added: “We wanted to bring to light the fact that, being differently-abled is not the obstacle, accessibility is. We developed a solution that allows any hotel to transform any of its rooms into a comfortable, convenient place of stay for the visually-impaired. It’s our step towards ensuring universal accessibility.”

Hotel Ramada: advert-body-1 by Isobar

By Hotel Ramada

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