AKQA has appointed Sam Sterling as the managing director its Shanghai studio where she will lead the team of 50 people.
Prior to this, she was executive strategy director Asia Pacific for Isobar in Melbourne. She also held senior roles at social marketing firm Tiger Pistol and trade body Victorian Chamber of Commerce and Industry.
Sterling said: “I’m pleased to be joining AKQA in the heart of China’s creative industry at an exciting time for our company, the industry and region. China is one of the world’s leading investors and innovators in artificial intelligence, virtual reality, autonomous vehicles and robotics, and we look forward to collaborating with our clients to create new applications for these important technologies.”
Brian Vella, managing director, AKQA Asia Pacific said: “With our shared values and aspirations to create influential work for purpose-lead organisations, we are excited to welcome Sam to lead our Shanghai studio. As the world’s largest e-commerce market, and with a third of the world’s most valuable start-ups based in China, the platform is in place to create genre-redefining experiences for clients that are celebrated globally."