Ad of the day: Air New Zealand's newest safety video taps Adrian Grenier to showcase global climate change
Air New Zealand has released the latest in the series of its popular safety videos, this time shining a global spotlight on Antarctica, as well as the climate and environmental science underway there.
The video, titled ‘World’s Coolest Safety Video’, stars Hollywood actor and environmentalist Adrian Grenier. It takes viewers on a journey to Antarctica, where Kiwi scientists are tackling the most pressing questions on global climate change.
The airline tapped on its partnerships with Antarctica New Zealand and the New Zealand Antarctic Research Institute, to allow Grenier to team up with Scott Base scientists and track penguin populations, study ice core samples, as well as visit early explorer Ernest Shackleton’s hut and the Dry Valleys.
To minimise the environmental impact of filming, a total crew of just six travelled to Antarctica, with Scott Base scientists and staff doubling as supporting talent in the safety video. The airline has also released television and online content, providing a more in-depth look at Antarctica and the work being done there.
“The airline has supported Antarctic science for close to a decade, and an important focus for its partnership is the three-year Biological Resilience Project,” said Jodi Williams, Air New Zealand global head of brand and content marketing.
“Multiple teams of researchers are investigating ecosystems on land and water in the Ross Sea area. The goal is to build a monitoring network to understand how rapidly the impacts of environmental change expected in a warming world may play out.
“We are incredibly proud to contribute to this world-class research and are confident the safety video project will encourage millions of people to reflect on the role they can play to minimise their own impact on our environment.”
In 2017, the airline launched an Alice in Wonderland inspired adventure for its safety video featuring Hollywood actors Katie Holmes and Cuba Gooding Jr.
The Drum spoke to Grenier on TV’s renaissance and big brand sustainability efforts in 2016 when he was in Singapore for Spikes Asia.
