Shortlist Media welcomes Sam Bird to Family as creative studio lead

Shortlist Media welcomes Sam Bird into the Family as creative studio lead

Sam Bird has been named as the first executive director of Shortlist Media’s Family creative studio as part of an ongoing push from the publisher to deliver more branded content partnerships.

Bird’s remit will include overseeing the development and growth of Family by working alongside editors and commercial leads to produce content for its metropolitan audiences.

Sophie Robinson, chief marketing officer at Shortlist Media said: "The executive director, Family role is critical for us as we continue to build on the success we enjoyed last year, especially at a time of such rapid change and growth for the company. Really looking forward to welcoming Sam to the Shortlist Media Family."

Commenting on his own appointment, Bird added: "I am absolutely thrilled to be joining the Shortlist Media team at such an exciting time for the business. I’ve always admired the work across all four brands and I can’t wait to get started and continue to build on their success."

Since its launch in November 2016, Family has delivered work for the likes of Nissan, Diet Coke and House of Fraser.

Last year Shortlist poached CNN's Owen Wyatt to head up its commercial team.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.