Indian digital payment company, Paytm has agreed to a strategic partnership with Singapore Tourism Board (STB) to promote Singapore tourism.
As part of the agreement, Paytm's platform will feature a microsite with Singapore's latest brand 'Passion Made Possibe' related branded content. STB and Paytm will also run a series of print ads and radio buys.
STB further aims to increase exposure of Singapore’s tourism offerings to Paytm’s users with a potential expansion of the collaboration to feature more Singapore tourism products on Paytm's platform.
India recently recorded the highest growth rate i.e. 16% in visitor arrivals for Singapore in 2017 according to STB.
GB Srithar, regional director, South Asia, Middle East & Africa (SAMEA), STB said: “ Indian consumers are increasingly taking to digital and online platforms and show a high acceptance of digital payment modes. Our partnership with Paytm is, therefore, timely to harness this trend and enable Indian travelers to book flights to Singapore with ease. We are happy to partner Paytm and look forward to reaching out to its users and enticing them to come, explore Singapore.”
Abhishek Rajan, vice president, Paytm added: “This alliance with STB will augment digital payments revolution by helping more Indians discover about Singapore as an engaging and diverse tourist destination and enable them to book tickets for Singapore through Paytm.”
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