Creative Football Uefa

Ad of the Day: Liv Cooke, Lieke Martens and Maren Mjelde encourage girls to play football anywhere in Uefa campaign


By Taruka Srivastav, Reporter

February 28, 2018 | 3 min read

World football freestyle champion Liv Cooke stars alongside women footballers Ada and Andrine Hegerberg (of Lyon and Paris Saint Germain, respectively) and Maren Mjelde (Chelsea) to encourage girls to play football in Uefa's #PlayAnywhere campaign.

Liv Cooke, Lieke Martens and Maren Mjelde encourage girls to play football anywhere in Uefa campaign


The campaign which is part of Uefa's initiative 'Together #WePlayStrong' features Cooke showcasing her freestyle skills on challenging locations like hundreds of feet up in a ski lift and on top of a fishing boat.

Other women footballers who feature in the film are Lauren James, Jordan Nobbs (both Arsenal), Fran Kirby (Chelsea) and Alex Greenwood (Liverpool) and FC Barcelona and Netherlands midfielder, best Fifa Women's Player 2017 and Uefa Women’s Player of the Year 2017 Lieke Martens.

Uefa have also launched a Europe-wide competition for girls to show their love of football by posting photos and videos of kickabouts in the most unusual locations possible, for a chance to win an amazing family weekend at Disneyland Paris and exclusive weekly prizes from the stars of the Play Anywhere film. Entries are open until 30 April.

Cooke said: “It was an incredible experience travelling Europe as an ambassador for Uefa’s #PlayAnywhere initiative, and showing girls that football really can be played anywhere. From a ski lift carriage to the highest football pitch in Europe, it was a huge buzz to be showcasing my skills in such unusual locations and hopefully inspiring young people to pick up a ball and have fun with the sport."

Ada Hederberg added: “I had an absolute blast filming the Play Anywhere film up north in Norway. The Lofoten Islands are famous the world over for showcasing Aurora Borealis – the Northern Lights – and it was great to go there and play amid such breathtaking scenery. I can’t wait for everyone to see it and hope it leads to even more girls trying and enjoying football through this competition.”

UEFA: #PlayAnywhere


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