Creative Shazam Chart The Drum Awards For Digital Industries

UK Top Shazamed Ads: O2 enters the charts urging people to #FollowTheRabbit

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By Dani Gibson, Senior Writer

February 27, 2018 | 1 min read

The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.

In the chart this week, O2 takes second place as it urges users to #FollowTheRabbit.

Backed by The Chemical Brothers 'EML Ritual', the ad sees people sitting around doing mundane day to day tasks; sitting in front of the tv, working late at their desk and ironing while being silently judged by the blue rabbit. Eventually people give up on the tasks and leave their day to day activities to live in the moment and attend live music experiences.

Haven Holidays remains at the top of the chart thanks to Portugal. The Man's 'Feel It Still' track.

Shazam Chart

Creative Shazam Chart The Drum Awards For Digital Industries

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Shazam Entertainment

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a...

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