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UK Top Shazamed Ads: O2 enters the charts urging people to #FollowTheRabbit

O2 enters the charts urging people to #FollowTheRabbit

The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.

In the chart this week, O2 takes second place as it urges users to #FollowTheRabbit.

Backed by The Chemical Brothers 'EML Ritual', the ad sees people sitting around doing mundane day to day tasks; sitting in front of the tv, working late at their desk and ironing while being silently judged by the blue rabbit. Eventually people give up on the tasks and leave their day to day activities to live in the moment and attend live music experiences.

Haven Holidays remains at the top of the chart thanks to Portugal. The Man's 'Feel It Still' track.

Shazam Chart

Feel It Still
Artist: Portugal. The Man
Brand: Haven Holidays
Campaign: A Breath Of Fresh Air
Agency: Iris
Eml Ritual
Artist: The Chemical Brothers
Brand: O2
Campaign: Follow The Rabbit
Agency: Vccp
Artist: Cliq
Brand: Missguided
Campaign: Steppin’ Into 2018 Like…
Agency: Thinkhouse
Artist: Endor Feat. Feral Is Kinky
Brand: River Island
Campaign: Labels Are For Clothes
Agency: Mgmomd
Lonely Boy
Artist: The Black Keys
Brand: Volkswagen Polo
Campaign: For Life's Adventures
Agency: Phd
We Run This
Artist: Missy Elliott
Brand: Virgin TV V6 Box
Campaign: Entertainment In Harmony
Agency: Bbh London
All These Things That I Have Done
Artist: The Killers
Brand: Samsung
Campaign: Human Nature
Agency: Leo Burnett Chicago
Stronger Than I've Ever Been
Artist: Kaleena Zanders
Brand: Toyota
Campaign: Start Your Impossible
Agency: Saatchi & Saatchi And Dentsu
How Much Further
Artist: Stealth
Brand: KIA Stinger
Campaign: Power To Surprise
Agency: Innocean
Pump It Up
Artist: Elvis Costello & The Attractions
Brand: Ford EcoSport
Campaign: Next Step In Small Suvs
Agency: Gtb