Media

The&Partnership to devise ‘bold’ RadioCentre campaign targeting media buyers

By John Glenday | Reporter

February 27, 2018 | 3 min read

RadioCentre has turned to creatives at The&Partnership to help it devise an ‘ambitious and bold campaign’ with which to communicate the importance of commercial radio and the associated brand building opportunities presented by the medium to advertisers.

RadioCentre

The&Partnership to devise ‘bold’ RadioCentre campaign

Encouraging media buyers to listen up, the campaign seeks to communicate the full spectrum of opportunities presented by the oldest home broadcast technology.

Lucy Barrett, client director at Radiocentre, said: “Radio is thriving but we want to remind advertisers about the fantastic brand-building qualities the medium can offer. We wanted an agency that could grab headlines and demonstrate great creativity in radio, and The&Partnership does that week in, week out with its clients.”

Sarah Golding, chief executive officer and partner at The&Partnership London, added: “Radiocentre has kept the investment and the innovative creative thinking flowing into radio for more than a decade. We can’t wait to get started on its next big campaign to get people across the industry excited about this inspiring and highly effective medium.”

RadioCentre cites figures claiming that 90% of the adult population tune into radio at least once a month with commercial radio recording a bigger audience than the BBC for a fourth consecutive quarter with 35.5m weekly listeners.

The&Partnership recently rebranded from CHI&Partners.

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