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Pinterest taps former Google exec Francoise Brougher as COO to scale ad offering

Francoise Brougher will join the company as its first chief operation officer / Pinterest

Pinterest has tapped former Google and Square exec Francoise Brougher to join the company as its first chief operating officer, tasking her with scaling up its global advertising offering.

She will be responsible for growing Pinterest's operations around the world as well as heading up global ad sales, partnerships, measurement and business development.

The appointment from the visual bookmarking tool comes amid ongoing speculation it is gearing itself up to go public in 2019. Pinterest has yet to confirm its desire to float, with its boss Ben Silbermann saying last year that there was no timeline for an IPO as it focused instead on "building an advertising product that really worked."

At Pinterest, Brougher will be part of the executive management team, reporting to Silbermann. She will start in March from Pinterest’s headquarters in San Francisco.

Brougher brings with her over 25 years of business and operations experience to the new role. Most recently, she served as business lead for Square – the finance app founded and overseen by Twitter boss Jack Dorsey. She worked at the firm as it underwent its own IPO process in 2015, looking after Square’s growth and business operations as well as ad sales and account management.

Prior to Square, she worked at Google for eight years, most recently as vice-president of small-medium global sales and operations.

“We are really excited that Francoise is joining Pinterest as our first chief operating officer,” said Silbermann.

“She is a world-class manager and a sharp strategic thinker. Francoise’s experience is going to be an incredible asset for our company and our mission of helping people discover and do what they love.”

Pinterest, which has 200 million monthly users, has been bulking up its ad offering over the past 18 months with the introduction of app install ads, an influencer service and improved video formats.

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