Google unveils scorecard and calculator to help businesses measure mobile site speed

Google has unveiled two tools that it says will help give businesses a better sense of where they stand when it comes to mobile site speed.

According to Google, 53% of mobile site visits are abandoned if pages take longer than three seconds to load. The new tools, which were unveiled at Mobile World Congress, aim to illustrate why businesses should prioritize mobile speed.

The first is a Speed Scorecard that lets users compare the speed of their mobile site with thousands of sites from 12 countries across the globe. Below is a sample scorecard.

Google recommends that a site loads and becomes usable within five seconds or less on mid-range mobile devices with 3G connections and three seconds or less on 4G connections.

The second tool is an Impact Calculator that lets users punch in key metrics like current site speed, average monthly visitors, average order value and conversion rate to determine the impact that load times have on revenue. For instance, businesses can look at how much they could potentially gain by reducing the load time by two seconds versus one second.

The Impact Calculator’s figures are based off a 2017 report called The State of Online Retail Performance that found conversions can fall by up to 20% for each second of delay in page load.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.