The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Creative IPhone Apple

Ad of the Day: Apple Australia embraces marriage equality in iPhone X campaign

Author

By Danielle Long, Acting APAC Editor

February 26, 2018 | 2 min read

Apple Australia has launched an emotive campaign for the iPhone X featuring same-sex couples getting married.

Apple Australia

Apple Australia has launched an emotive iPhone X campaign

The 'First Dance' campaign, which is part of the brand’s ‘shot on iPhone X’ series, features a cover of the iconic Inxs song “Never Tear Us Apart” sung by Australian musician Courtney Barnett.

The campaign depicts a range of wedding days and showcases the couples, emotions and dance floor moments from each of the big days. It includes a one-minute long ad along with three 16-second versions focusing on three couples wedding day.

The campaign comes just months after Australia changed its marriage laws to allow gay couples the right to get married. It also coincides with Sydney’s Gay and Lesbian Mardi Gras Festival, which wraps on Sunday following the LGBTIQ Parade and party.

Much like other iPhone X campaigns it does not feature the phone or showcase any features or product information.

Apple: advert-body-2

By Apple

Overall Rating 4/5

Vote now
Creative IPhone Apple

More from Creative

View all

Trending

Industry insights

View all
Add your own content +