Advertising Iceland Kfc

U OK…hen? Iceland ambushes KFC with chicken shortage ads


By John McCarthy | Media editor

February 23, 2018 | 2 min read

Frozen food retailer Iceland is cheekily looking to sell fried chicken off the back of the KFC's recent poultry shortage.


Iceland trolls KFC with a series of ads

There has been no shortage of news around KFC's chicken drought, caused by a change in delivery firms. The company has even run a self-degrading print campaign acknowledging the difficulties in its supply chain.

To mark the issue, Iceland, with the help of Weber Shandwick, rigged up some ads in front of a nearby KFC.

Iceland and KFC

The retailer is also running a bargain bucket-emulating online offer of chicken, beans, corn, fries, coleslaw, garlic bread and ice cream for £10.

The reaction built upon an extended clash between the brands on Twitter.

Advertising Iceland Kfc

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