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U OK…hen? Iceland ambushes KFC with chicken shortage ads

Frozen food retailer Iceland is cheekily looking to sell fried chicken off the back of the KFC's recent poultry shortage.

There has been no shortage of news around KFC's chicken drought, caused by a change in delivery firms. The company has even run a self-degrading print campaign acknowledging the difficulties in its supply chain.

To mark the issue, Iceland, with the help of Weber Shandwick, rigged up some ads in front of a nearby KFC.

The retailer is also running a bargain bucket-emulating online offer of chicken, beans, corn, fries, coleslaw, garlic bread and ice cream for £10.

The reaction built upon an extended clash between the brands on Twitter.