There has been no shortage of news around KFC's chicken drought, caused by a change in delivery firms. The company has even run a self-degrading print campaign acknowledging the difficulties in its supply chain.
To mark the issue, Iceland, with the help of Weber Shandwick, rigged up some ads in front of a nearby KFC.
The retailer is also running a bargain bucket-emulating online offer of chicken, beans, corn, fries, coleslaw, garlic bread and ice cream for £10.
The reaction built upon an extended clash between the brands on Twitter.
— Iceland Foods ❄️ (@IcelandFoods) February 20, 2018