The Drum Awards for Marketing - Extended Deadline

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By Jenny Cleeton, Social Media & Video Content Creator

February 23, 2018 | 2 min read

You may have noticed The Drum has gone a little animal crazy, and no it's not because we are about to open a pet magazine. This month, to mark the mobile issue of the magazine, we asked readers to send in pictures of their furry friends to feature on the magazine’s iPad-inspired front cover.

But after the eight were announced many expressed their disappointed not to see their cute critter in the limelight. Therefore, we have created a Facebook frame, using a software that is still in beta to allow anyone to be a cover star.

The Drum editor, Stephen Lepitak, who's dog did star on the front cover of the magazine said: "The ability for Facebook users to create their own lenses is another smart move by the platform to build even more engagement and we're pleased to be one of the first media titles to find a use for the feature and allow them to become cover stars in their own right.

"I look forward to seeing what they post and we'll be sharing some of them too."

To find the frame all you have to do is click the camera icon on the top left-hand side on the Facebook app, select the wand which will show you The Drum frame and then add your picture. When you share your picture, be sure to tag The Drum across all social platforms including Facebook, Instagram, Twitter and Linkedin.

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