Cube3 Technology

Cube3 handed digital & creative brief for Blackpool Tower


By John Glenday, Reporter

February 23, 2018 | 2 min read

Brand, web and campaign agency Cube3 is celebrating a towering achievement today after securing Merlin Entertainments Blackpool Cluster as its newest client win.


Cube3 handed digital & creative brief for Blackpool Tower

The seaside brief tasks Cube3 with devising a creative and digital strategy for the seaside attraction spanning social, programmatic display and PPC.

Capitalising on renewed interest in the Victorian landmark fostered by hit BBC show Strictly Come Dancing, which hosts its annual live show in the tower’s ballroom, the campaign will seek to raise awareness of other tower attractions such as its dungeon.

Louise Forder, senior marketing manager at Merlin Entertainments Blackpool Cluster commented: “The Blackpool Tower is a truly loved national landmark but we really want to take the opportunity to shout about all the seaside town has to offer and raise the profile even further.”

Mark Bailey, managing director at Cube3 said: “Winning this account is a real highlight for us. We have a really strong proven track record at delivering creative strategic campaigns within the leisure industry. With attractions like The Blackpool Tower and The Blackpool Tower Dungeon we know we can do an amazing job and we can’t wait to put the spotlight firmly on these historic northern landmarks.”

Past agencies tasked with raising the towers profile include the likes of Leeds based Finn PR.

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