Taco Bell’s has found favour with Americans drawn to its tasty offer of tacos, burritos and nachos as well as a wallet friendly dollar menu which has proven popular with younger patrons hungry for a bargain.
Over the past year this has seen sales rise 5% in the US to $9.8bn, far ahead of Burger King’s relatively sedate domestic growth of 1.5%, which saw its sales fall short at just $9.3bn.
Techmonic senior principal David Henkes commented: “They certainly continue to do pretty well, and bring out some interesting and new menu items. They've done a good job of connecting with the millennials and Gen Z."
Taco Bell still has a way to go if wishes to become top dog however with McDonald’s commanding an impressive $27.5bn in profits for 2017, far ahead of the likes of Starbucks and Subway which took home just $18.4bn and $10.8bn.
The rankings vindicate Taco Bell's global growth strategy which has seen it carry out a slew of senior hires and appointments.